From Generalist to Specialist: 3 Must-Follow Steps for Niching Down and Standing Out
Updated: Mar 29
Dear Lord, am I passionate about niching down. Almost as passionate as I am about pancake sunday, but that's a story for another day.
If I would have to choose one thing as the biggest game changer in my circus career - it was to niche down. When you choose one area it's like YOU are the answer to all those folks having questions in that specific field.
I always thought I had to be a swiss army knife of trends and fit any and all job offers, and quite frankly niching down really felt like missing out on all of the opportunities. But don't be me. Be better and choose your niche as quickly as you can and stick to it so you are no longer wasting your time trying to fit in when there is a starving crowd waiting for you somewhere else
Ok, here is how it works :
First: Identify your interests, passions, and expertise. Think about the things that you love to do and are knowledgeable about, as well as any unique experiences or perspectives that you can offer.
Second: Research potential markets and gaps in the market. Look for areas where there is a need for the skills and knowledge that you have, and try to identify any untapped opportunities or underserved niches.
Third: Test your ideas and get feedback get an SFD ( Shitty First Draft ) out there as quickly as you can to validate your idea. Consider performing for friends and family and ask what they see, find an open stage near you and gather input from the audience and potential customers or clients (believe me they are EVERYWHERE ). This can help you refine your niche and ensure that it is something that people are interested in and willing to pay for.
DIVE DEEPER: Learn how to find your niche that opens opportunities and wallets in The Selling Circus Method.
When you do niche down and FULLY commit to your lane, you can make money *every* time you create new work. It’s like having a magic wand for your circus career.
To learn how to niche down and blow up (and not miss out on anything), join The Selling Circus Method today. This business program has helped generate over £800k in revenue for students. Not to mention the tv appearances, double or triple the day fee, and international industry recognition students now get.
Don’t procrastinate because there are only limited spots this time around, you d not wanna miss this!
👉 Apply to The Selling Circus Method. (While you still can.) x